Build Trust, Take The Lead, Share Your Heart

Recently, I had a conversation with a friend about Home Instead Senior Care. In retrospect, I realize that he was probably just making small talk. However, I found myself holding court for almost twenty minutes about exactly what I was looking for in a caregiver.

Truly great caregivers are diamonds in the rough. They are rare, precious gems which must be mined and polished to shine at their fullest potential. Finding those beautiful people is the single most challenging aspect of what we do at Home Instead Senior Care.

Generally, I find that caregivers fall into two categories. There are those who have figured out how to make what they consider an easy buck by babysitting an old person. They will show up. They will do what is absolutely insisted upon and nothing more. They will move on whenever a situation displeases them or they get a more lucrative offer. Caregivers in this category are a dime a dozen.

And then there are the people who view the work of caregiving as a ministry. These are people who intrinsically understand the tremendous opportunity that we have at Home Instead Senior Care to touch people's lives. Perhaps because they were caregivers for a family member or maybe even needed a caregiver at one point themselves, these servant-hearted angels look at each day as an chance to make a difference.

The unfortunate reality is that there are far too many of the first group and far too few of the latter. The age wave has brought about unprecedented need for services like ours and encouraged many organizations to lower their standards in order to keep up with the increasing demand. While I am proud to say that Home Instead has in no way compromised the qualities we insist upon in our caregivers, we have had to change our strategy somewhat. The task must no longer be to find the best and disregard the rest. Our new challenge is not simply finding the best caregiver but in some instances figuring out how to create the best caregiver.

Many of the applicants who walk through our doors have great hearts and noble intentions. Yet many of them have never had the benefit of a employer who is willing to teach them the requisite skills. As the costs of employing people continue to skyrocket, many businesses expect new associates to arrive ready to work on day one. Hiring someone who must be cultivated and taught is an expense that fewer and fewer enterprises are willing to undertake.

My Home Instead Senior Care franchise works tirelessly to live out our mission of "making Home Instead a great place to be." I believe this is a goal which applies to both client and caregiver. The culture I have worked to create is one which values each individual and is willing to invest in each caregiver with whom we are blessed. It is my heartfelt desire that each of them will look back on their time as a part of our family as one of the more significant experiences of their lives; an experience which afforded them the opportunity to build trust, take the lead and share their heart.

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